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Fanta and Doritos Leverage QR Codes for Immersive Movie Tie-Ins

Fanta, Doritos, and QR code for movie tie-in.

In a strategic move to engage consumers and boost product appeal, Fanta and Doritos are rolling out innovative movie tie-in campaigns that heavily feature QR codes. These initiatives aim to unlock exclusive digital and physical experiences, offering consumers a deeper connection with upcoming blockbuster films.

Key Takeaways

  • Fanta partners with Warner Bros. for the "Beetlejuice Beetlejuice" movie, launching a limited-edition flavor and QR code-activated experiences.
  • Doritos collaborates with the "A Minecraft Movie" for a promotion featuring square-shaped chips, QR codes, and new flavors.
  • Both brands utilize QR codes to offer chances to win movie tickets, merchandise, and cash prizes, driving engagement and sales.

Fanta’s "Beetlejuice Beetlejuice" Collaboration

Fanta is set to capitalize on the Halloween season with a global partnership with Warner Bros. Pictures for the highly anticipated sequel, "Beetlejuice Beetlejuice." The collaboration includes a limited-edition Fanta Beetlejuice apple-flavored beverage, distinguished by its black-and-white striped packaging inspired by the iconic character.

Beyond the special flavor, the entire Fanta product line will feature packaging showcasing other characters from the film, such as Astrid (Jenna Ortega) on Fanta Orange and Lydia Deetz (Winona Ryder) on Fanta Strawberry. These tie-in products, available from August 12 in over 50 markets, will prominently display QR codes. Scanning these codes will grant consumers access to exclusive physical and digital experiences, including opportunities to win movie tickets. The campaign, themed "Summon What You Wanta," aims to encourage consumers to celebrate Halloween in their own unique ways, building on Fanta’s "Wants Fanta" platform.

Doritos’ "A Minecraft Movie" Partnership

Doritos is transforming its iconic triangular chip shape to square in celebration of its partnership with "A Minecraft Movie." This collaboration introduces a digital on-pack promotion accessible via QR codes on specially marked promotional packs across the Doritos core range. Consumers can scan the QR code, register, and enter a unique code from the pack for a chance to win up to £10,000, "A Minecraft Movie" cinema tickets, and merchandise.

The partnership also features two new flavor innovations: "Creeper Vinegar" and "Ghast BBQ," inspired by key characters from the Minecraft universe. These flavors, available in custom "A Minecraft Movie"-themed packaging, are designed to attract gaming fans and drive product trial. The promotion runs from February 17 to April 13, with prizes awarded hourly. This initiative is supported by a significant multi-million-pound media campaign.

Sources

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