About Us – The QR Code Experts Since 2013
Summary Takeaways:
- Founded by Mark Hickman and Simon King, pioneers in practical QR Code innovation since 2013.
- Over 7 million QR Code enabled cards sold, helping local businesses earn more online reviews.
- Trusted by national brands like Screwfix, Transport for London, and Brighton & Hove Albion’s Amex Stadium.
- Specialists in both public-facing and private QR applications, including fire door compliance, asset tracking, and smart signage.
- Creators of ScanASign and Xcan.it, dynamic QR platforms giving users total control and traceability.
Our Origin Story
The Lightbulb Moment (2013)
In 2013, we noticed QR Codes quietly emerging as a tool for information sharing. Back then, scanning required a third-party app. Still, we saw the potential: vans were mobile billboards—so why not add a QR Code to connect passers-by directly to websites or reviews?
We started small, producing QR Code stickers for vans, partnering with BEL Signs for print runs, and targeting Checkatrade professionals and Worcester Bosch installers through weekly campaigns.
Today, that original YouTube video—posted 12 years ago—still ranks #1 for "QR Code Sticker for Vans." Proof the idea had legs.
From Stickers to Reviews: The Birth of Review Cards (2017)
By 2017, reviews had become the lifeblood of local business marketing. We saw an opportunity: merge the growing trust in QR Codes with the demand for Google, TripAdvisor, and Trustpilot reviews.
That’s when we launched Review.cards — QR Code enabled cards designed to make it effortless for customers to leave a review within seconds.
To date, we’ve printed over 7 million Review Cards.
"If even one review came from each card, that’s 7 million reviews generated by our system."
Innovation Beyond Reviews
Sequentially Numbered QR Codes
A recycling company approached us needing to track bins for government-subsidised collections—without paperwork. We built a solution with sequential QR codes drivers could scan from their cab. That changed everything.
Today, we offer solutions for:
- Asset tracking labels
- Fire door inspection tags
- Marina mooring verification
- Event and festival signage
- Discount voucher systems (via variable data)
Types of QR Code Solutions We Offer
🔁 Dynamic QR Codes
Redirectable after printing. Perfect for brochures, estate agent boards, and signs.
#️⃣ Sequential QR Codes
Ideal for tracking identical-looking assets across large estates (e.g., fire doors, bins).
🔐 Variable Data QR Codes
Highly secure, unguessable one-time codes. Great for vouchers or unique access control.
🧷 Data Matrix Codes
Micro-format codes for production lines, electronics, and small devices. As small as 8mm square.
Real-World Use Cases
| Use Case | Description |
|---|---|
| Fire Door Compliance | Used by inspection firms across the UK due to legislation changes. |
| Amex Stadium | Equipment testing QR Codes for health & safety. |
| Transport for London | Asset tracking for public infrastructure. |
| Marina Management | Harbour masters use QR stickers for payment verification. |
| Fitness Equipment | Scan to view tutorials on how to use specific gym machines. |
| Art Trails & Walks | Scan for installation details—unobtrusive signage alternative. |
| Retail Appliances | Future-facing idea: QR labels for product info on fridges, TVs, etc. |
Introducing ScanASign & Xcan.it
🌐 Xcan.it – QR Code Freedom for Everyone
- Self-service QR platform
- Unlimited QR creation
- Dynamic redirects
- Customisable branding and styles
- Click tracking and analytics
Ideal for printers, councils, signage companies, museums, and marketers.
“Create. Edit. Track. Without needing a developer.”
Why Choose Us?
- 🧠 Deep Expertise – Over a decade focused exclusively on QR tech
- 🔧 Consultative Approach – We help clients find the right QR use case
- 📦 Infrastructure-Ready – Secure, scalable solutions for both small biz and enterprise
- 🏷️ Printed & Digital Combined – QR is where print meets digital
Pros & Cons of Working With Us
| Pros | Cons |
|---|---|
| ✅ Proven track record (since 2013) | ❌ We specialise in QR – other tech like NFC not supported |
| ✅ Massive scale (millions of prints delivered) | |
| ✅ Ongoing innovation (e.g. Xcan.it, Review.cards) | |
| ✅ Personal consultation available |
FAQs
❓ What’s the best way to get more Google reviews?
Use Custom Review Cards with QR Codes. Hand them to every customer for frictionless reviews.
❓ How do I track maintenance inspections using QR Codes?
Use sequentially numbered QR labels tied to your internal app or our dashboard.
❓ Can QR Codes be reused?
Yes—our dynamic QR Codes can be updated any time, no need to reprint.
❓ Can I manage my own QR codes?
Yes. Our platform Xcan.it gives you full control.
❓ Are QR Codes better than NFC or barcodes?
For reach and simplicity, yes. QR Codes are device-agnostic and app-free. We also print barcodes where needed.