Track your printed QR codes with real scan data
Create, print and deploy dynamic QR codes, then see how they are being used. With Xcan.it, analytics are available down to individual QR-code level—not just across an entire campaign.
- Individual-code analytics
- Editable destinations
- Unique codes at scale
Can you track QR codes and get scan analytics?
Yes. Dynamic QR codes can provide scan data and analytics after they have been printed and deployed. With Xcan.it, you can track activity down to individual QR-code level, view information such as scans, devices and approximate locations, and redirect a code to a different destination without reprinting the physical label.
See what happens after your QR codes are deployed
Printing the label is only the beginning. A dynamic QR code creates a measurable link between the physical item and its digital destination, so you can understand how deployed codes are being used.
The Xcan.it dashboard brings your scan data together in one place. View overall activity, then drill down when you need information about a particular QR code, asset, location or deployment.
- View scan activity and unique visitors
- Understand device, operating system and browser usage
- See approximate geographic scan information
- Compare new and returning visitors
- Review data for an individual dynamic QR code
The complete trackable QR code journey
We connect durable printed QR code labels with the flexibility and reporting of a dynamic QR code platform.
- 01
Create
Create your codes in Xcan.it, or send us the requirements and data so we can create them for you.
- 02
Print
We manufacture the QR code stickers in the material, adhesive, size and finish required for the job.
- 03
Deploy
Apply the labels to assets, equipment, products, signage or locations across your operation.
- 04
Track
View scan analytics across the deployment or investigate the activity of an individual code.
- 05
Analyse
Use the data to understand engagement, compare activity and make better operational decisions.
- 06
Redirect
Change the destination behind a dynamic code without replacing the printed QR code sticker.
Move beyond campaign-level totals
If 500, 5,000 or 50,000 unique QR code labels are deployed, each code can have its own identity. That means you are not limited to one combined set of statistics for the whole project.
You can associate scan activity with a specific code—useful when every label represents a different asset, product, site, room, document or piece of equipment.
Assets & equipment
Identify which asset label has been scanned and connect users with the correct digital record.
Sites & locations
Compare scan activity from QR codes deployed across buildings, rooms, branches or venues.
Products & packaging
Give batches or individual items unique codes and measure interaction after distribution.
Campaigns & print
Measure which printed materials, placements or versions generate meaningful engagement.
You need a dynamic QR code for tracking and redirection
A standard static QR code can open a web address, but the destination is encoded directly into the printed pattern. Dynamic QR codes add the management layer needed for analytics and ongoing control.
Suitable for a fixed destination
- Destination embedded in the QR code
- Cannot normally be changed after printing
- No built-in Xcan.it scan analytics
- Best for simple, permanent links
Built for tracking and control
- Scan analytics available through Xcan.it
- Destination can be redirected later
- Individual codes can be managed separately
- Ideal for live operational deployments
Create the codes yourself—or let us handle everything
There are two straightforward ways to build a trackable QR code deployment. Both give you access to the same underlying dynamic-code capability.
Create in Xcan.it
Create and manage your dynamic QR codes in your own dashboard, then send the print-ready codes or data to us for manufacture.
We create and print
Tell us what each code needs to do. We can generate the dynamic codes, prepare the data and print the complete label batch.
QR code tracking and analytics questions
How do I track a QR code?
Use a dynamic QR code created and managed through a platform such as Xcan.it. When somebody scans the printed code, the dynamic link can record scan activity before directing the user to the intended destination.
How do I get QR code analytics?
Create your QR codes as dynamic codes in Xcan.it. Once the codes are printed and deployed, their scan analytics are available through the dashboard.
What QR code scan data can I see?
Available reporting can include scan activity, unique visitors, device type, operating system, browser, approximate location and new versus returning visitors. The exact information available can depend on the scan and the user's device or privacy settings.
Can I track individual printed QR codes?
Yes. Unique dynamic QR codes can be printed in the same production run and managed individually, allowing reporting at individual-code level rather than only as one campaign total.
Can I change the link after the QR code is printed?
Yes, if it is a dynamic QR code. You can redirect it to a different web destination through Xcan.it without changing or reprinting the physical label.
Do static QR codes provide analytics?
Not by themselves. A static code contains its destination directly and does not include the management and reporting layer provided by a dynamic QR code platform.
Can you create and print the dynamic QR codes for us?
Yes. We can create the codes from your requirements or supplied data, manufacture the labels and provide a complete deployment-ready batch. Alternatively, you can create the codes in your own Xcan.it account and use us for printing.
Can you print thousands of different trackable codes?
Yes. We specialise in variable-data printing and can manufacture large batches in which every QR code is unique, subject to checking the supplied data and the required label specification.
Need printed QR codes with tracking built in?
Tell us how many codes you need, where the labels will be used and what you want to measure. We’ll help you choose the right dynamic-code, data and print setup.