Fanta is conjuring up Halloween thrills with a global partnership with Warner Bros. Pictures for the release of "Beetlejuice Beetlejuice." The collaboration features a limited-edition Fanta Beetlejuice flavor, unique packaging, and QR code-activated experiences designed to immerse fans in the spooky world of the iconic film.
Key Takeaways
- A limited-edition Fanta Beetlejuice flavor with a unique taste profile and black-and-white striped packaging has been launched.
- The entire Fanta product line will feature "Beetlejuice Beetlejuice" character-themed packaging.
- QR codes on Fanta products unlock exclusive digital and physical experiences, including chances to win movie tickets.
- The campaign ties into Fanta’s "Summon What You Wanta" tagline, encouraging personalized Halloween celebrations.
A Spooky Collaboration
Fanta and Warner Bros. Pictures have joined forces to celebrate the highly anticipated sequel, "Beetlejuice Beetlejuice." This partnership introduces a special Fanta Beetlejuice beverage, boasting a distinctive flavor and packaging inspired by the titular character’s iconic black-and-white striped suit. Beyond this signature flavor, the entire Fanta range will undergo a makeover, showcasing other characters from the upcoming film on bottles and cans.
Interactive Experiences and Packaging
Adding an interactive layer to the promotion, Fanta products will feature QR codes. Scanning these codes will grant consumers access to exclusive physical and digital experiences. These activations are designed to bring the "Afterlife" theme of the movie to life and include opportunities to win tickets to see "Beetlejuice Beetlejuice" in theaters. Some markets, including Australia and select European regions, will also feature glow-in-the-dark packaging technology for an extra touch of Halloween fun.
Character-Themed Flavors
The "Beetlejuice Beetlejuice"-themed Fanta lineup extends across various flavors, with each bottle or can spotlighting different characters from the movie. For instance, Fanta Orange will be associated with Astrid (played by Jenna Ortega), while Fanta Strawberry will feature Lydia Deetz (Winona Ryder). Other characters like Delia Deetz (Catherine O’Hara), Delores (Monica Bellucci), Wolf Jackson (Willem Dafoe), and a new character, Bob the Shrinker, will also be represented on different Fanta flavors, varying by market.
"Summon What You Wanta" for Halloween
This collaboration is strategically timed to capitalize on the Halloween season, aligning with Fanta’s "Summon What You Wanta" tagline. This campaign encourages consumers to embrace their individuality and curate their ideal Halloween experience. The initiative builds upon Fanta’s broader "Wants Fanta" platform, which aims to empower consumers to indulge in their desires amidst daily life, with a revamped anthem designed to resonate with Gen Z.
Sources
- Fanta debuts QR code-powered ‘Beetlejuice’ flavor for Warner Bros. tie-in, Marketing Dive.
- FANTA® Invites Fans to Manifest Halloween Thrills Via Partnership With Warner Bros. Pictures’ Long-Awaited
Sequel Movie Beetlejuice Beetlejuice, The Coca-Cola Company. - Beetlejuice-themed Fanta cans released for Halloween and movie celebration, Packaging Europe.