Movie marketing is getting a digital upgrade as brands increasingly integrate QR codes into their promotional campaigns. These scannable codes are unlocking exclusive content, offering chances to win prizes, and deepening fan engagement with upcoming film releases, creating a dynamic bridge between physical products and digital experiences.
Key Takeaways
- QR codes are being used on product packaging for major movie tie-ins.
- These codes offer access to exclusive content, contests, and virtual experiences.
- Brands are leveraging QR codes to drive sales and build anticipation for film releases.
Fanta’s Spooky Tie-In
Fanta has partnered with Warner Bros. Pictures for the release of "Beetlejuice Beetlejuice." The collaboration features a limited-edition "Beetlejuice"-themed flavor with distinctive black-and-white striped packaging. Consumers can scan QR codes on the Fanta bottles to unlock exclusive physical and digital experiences, including opportunities to win movie tickets. This initiative aims to boost sales for the Coca-Cola-owned brand, especially as it coincides with the Halloween season, a period Fanta is actively targeting.
Doritos’ Square Surprise
In anticipation of "A Minecraft Movie," Doritos has transformed its iconic triangular chips into a square shape for a special promotion. By scanning QR codes on specially marked packs, consumers can enter a digital promotion for a chance to win up to £10,000, along with movie tickets and merchandise. This partnership also introduces two new flavors: "Creeper Vinegar" and "Ghast BBQ," designed to appeal to gaming fans and capitalize on current flavor trends. The promotion runs across core Doritos flavors and is supported by a significant media campaign.
Lego’s "Wicked" Integration
Lego is celebrating the upcoming musical adaptation of "Wicked" with four new Lego sets. Notably, a set featuring mini-dolls of Elphaba and Glinda includes a QR code. Scanning this code unlocks a "brick build story" set to the iconic song "Defying Gravity." Other sets include a "Welcome to Emerald City" build and dormitory-themed sets, all designed to immerse fans in the "Wicked" universe and enhance their connection to the film through interactive digital content.
Sources
- Fanta debuts QR code-powered ‘Beetlejuice’ flavor for Warner Bros. tie-in, Marketing Dive.
- Doritos goes square to celebrate partnership with a Minecraft movie, launching an unmissable on-pack
promotion and new flavours, Grocery Trader. - Wicked Lego Sets Revealed, Include QR Code Integration With Movie, Yahoo.