Pokemon Moviegoers Get Exclusive In-Game Content and TCG Cards Via QR Codes

The Pokémon Company is enhancing the cinematic experience for "Pokémon The Movie: I Choose You!" by offering exclusive in-game content and collectible Pokémon Trading Card Game (TCG) cards to moviegoers. This promotion leverages QR codes, providing fans with unique digital rewards for the popular "Pokémon Sun," "Pokémon Moon," "Pokémon Ultra Sun," and "Pokémon Ultra Moon" video games, alongside a special TCG card featuring Ash’s iconic Pikachu.

• Moviegoers attending "Pokémon The Movie: I Choose You!" receive a special Ash’s Pikachu TCG card.
• A QR code included with movie tickets unlocks in-game content for "Pokémon Ultra Sun" and "Pokémon Ultra Moon."
• The QR code grants players Ash’s Pikachu wearing its Trainer’s hat in the video games.
• Previously, QR codes were used to distribute Mythical Pokémon like Magearna in "Pokémon Sun" and "Moon."

Fans who purchase tickets for the special November 5 and 6 screenings of "Pokémon The Movie: I Choose You!" will be treated to two exclusive bonuses. The first is a never-before-seen Pokémon TCG card depicting Ash’s Pikachu sporting its distinctive Trainer’s hat, as seen in the film. Additionally, attendees will receive a QR Code. This code is designed to unlock an in-game event within the "Pokémon Ultra Sun" and "Pokémon Ultra Moon" video games, which are set to release shortly after the movie’s theatrical run.

The QR Code provided to moviegoers will specifically unlock Ash’s Pikachu wearing its Trainer’s hat within "Pokémon Ultra Sun" and "Pokémon Ultra Moon." This promotion ties directly into the film’s narrative, which explores the origin story of Ash and Pikachu’s enduring friendship and their adventures. The movie itself follows their journey to find the Legendary Pokémon Ho-Oh, encountering familiar and new characters along the way.

This isn’t the first time The Pokémon Company has utilized QR codes to distribute special content. In previous promotions for "Pokémon Sun" and "Pokémon Moon," QR codes were used to distribute the Mythical Pokémon Magearna. These codes could be scanned within the games after completing the main story, allowing players to receive Magearna at an antique shop in Hau’oli City. This method offered a convenient way for players to obtain rare Pokémon without needing to attend specific events or visit physical retail locations.

Leading up to the cinema event, The Pokémon Company International also conducted a series of special Pikachu video game distributions. From September 19 to October 30, 2017, six different versions of Ash’s Pikachu, each wearing a different cap from various regions in the anime (Original, Hoenn, Sinnoh, Unova, Kalos, and Alola), were made available weekly via password on Pokemon.com for "Pokémon Sun" and "Pokémon Moon." Players could only receive one of these six unique Pikachu, encouraging careful selection during their designated distribution week.

• "The Pokémon Company International Lifts the Curtain on ‘Pokémon The Movie: I Choose You!’ Celebrations" –
  The Pokémon Company North America Official Press Site, Pokemon Press.
• Grab An Ash Hat Pikachu QR Code And Pokémon TCG Card When You See Pokémon The Movie: I Choose You!, Nintendo Insider.
• Get Magearna in Pokémon Sun and Moon with this QR Code, vooks.net.
• Pokemon Ultra Sun & Moon guide: how to get Magearna with a QR code, VG247.